Click share coming to Search campaigns February 11, 2019 Click share is the estimated share of all achievable clicks that you have received. Click share has been available for Shopping campaigns since 2015. We’ve begun rolling it out for Search campaigns and plan to have it available for all Search campaigns in the coming weeks. The lower your click share, the more opportunity you have to capture additional clicks. For example, if your ad is clicked 20 times, but we estimate that it could have been clicked 100 times if you had more extensions, higher bids, or higher budgets, your click share is 20%. Best Practice: Use click share to view click growth opportunities with more extensions or bid or budget increases. Use impression share to view impression growth opportunities with bid or budget increases. Click share will be available at the campaign, ad group, and keyword levels for Search campaigns in the coming weeks. Posted by Pallavi Naresh, Product Manager, Google Ads Read more 4977550256203696919-blid-7006537281744175803

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Parallel tracking for Display and Video campaigns available May 1st, 2019

February 11, 2019

Speed matters when it comes to landing pages. 53% of visits are abandoned if a mobile site takes more than three seconds to load.1 With >parallel tracking, users will head immediately to your landing page after clicking your ad while their browser processes click measurement requests in the background. Last year, we announced that parallel tracking would be expanded to Display and Video campaigns in March 2019. Parallel tracking for Display and Video campaigns will now be available starting May 1st, 2019. Therefore, advertisers now have more time to prepare before parallel tracking becomes mandatory for all Display and Video campaigns starting July 31st, 2019.  If you need to make ad URL changes, your ads will need to be reviewed. So reach out to your click measurement provider as soon as possible. If you have Display and Video campaigns across multiple accounts, we recommend spacing your changes over multiple days. To learn more about parallel tracking, >click here. Posted by Prashant Nair, Product Manager, Google Ads   1. Google Data, Global, n=3,700 aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, March 2016

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